Mission

The name FlavaFitness Studio was not inspired by the Hip Hop artist or any other urban connotation. It derived from the life changing event of its founder, Jeni J, that inspired her to follow a path that led to the opening of the studio. It was a simple Multi-Cultural Celebration and a dance performance by a group of friends where this journey bagan. The name of the group was called "Latin Flava" as it consisted of members with a variety of Latin cultural backgrounds. It was this performance that inspired Jeni J to follow a dream of teaching dance and fitness and thus called her classes "Latin Flava". Upon obtaining a license from Zumba Fitness, she began teaching classes in Tampa, Florida and established "Zumba Flava" in 2006. While teaching at various recreation centers and studios around Tampa as an Independent Contractor, she struggled with scheduling conflicts, unfriendly staff, and other factors that she felt ihibited her clients and prevented a positive atmosphere. She ventured out to find her own location and opened FlavaFitness Studio in July 2007. The studio was constructed in such way to as to create a welcoming atmosphere and encourage close relationships similar to those found in small dance studios with the quality and variety of classes as traditional fitness facilities. When FFS opened its doors, it consisted of 2 dance rooms and only offered Zumba Fitness Classes. The studio was expanded in March of 2008 to include a cozy lobby area, kitchen, an additional restroom and 2 small bonus rooms. Over the years FFS has grown to include a wide variety of dance and fitness classes, workshops, social events, seminars, party rentals, and even a dance performance company. FFS has hosted many events with top dance and fitness instructors from aournd the world. It has also sponsored many charity and community awareness events. But most of all, FFS has become a home and outlet for hundreds of men and women who find refuge from their life struggles and inspiration to create new positive life changes.